{"title":"Wrong Friends","description":"\u003cdiv class=\"image-with-text__text rte body\"\u003e\n\u003cp\u003e\u003cspan\u003eWrong Friends isn’t about following trends. It’s about creating your own circle, your own memories, your own story. It’s a movement of people who live with confidence, edge, and individuality and who look damn good doing it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThey never wanted to play by the rules. Wrong Friends was built on late nights, bold ideas, and the belief that the right path isn’t always the obvious one. We saw a world of safe brands, chasing trends with no meaning. So they created something real. Something unapologetic. Something unforgettable.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis brand is for the ones who live life on their own terms. The ones who choose adventure over routine, loyalty over hype, and freedom over structure. Not lazy just chasing something different. Not trying to fit in but built to stand out. If you’ve ever asked “study or the club?” and answered “what time do we go?” you already get it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEvery drop is curated, never crowded. No filler, just fire. From heavyweight cotton to breathable blends, we source fabrics worldwide and combine them with custom graphics that make a statement. We don’t just print a name on a tee. Every Wrong Friends piece is designed to turn heads and carry the identity of those who wear it.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"wrong-friends-sacremento-suede-cap","title":"Wrong Friends Sacremento Suede Cap","description":"\u003cp\u003eThe Suede Cap by Wrong Friends delivers understated sophistication in premium suede. Its minimalist silhouette pairs effortlessly with contemporary wardrobes, while the iconic embroidered Wrong Friends logo adds distinctive character to the front. Crafted for comfort and versatility, the adjustable fit ensures a secure wear throughout the day. Choose from two refined colorways—black and light blue—each designed to complement a range of styles and seasons. A modern essential for those who value quality materials and timeless design.\u003c\/p\u003e","brand":"ACCESSORIES","offers":[{"title":"Black \/ One size","offer_id":57411431432574,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ One size","offer_id":57411431465342,"sku":null,"price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/3059\/5454\/files\/Screenshot2026-05-1411.11.35AM.png?v=1778755140"},{"product_id":"wrong-friends-simi-valley-joggers","title":"Wrong Friends Simi Valley Joggers","description":"\u003cp\u003e\u003cspan\u003eThe Wrong Friends Simi Valley Jogger combines comfort, style, and practicality. 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Whether lounging or on the go, their premium feel and versatile black color options make them a streetwear staple.\u003c\/span\u003e\u003c\/p\u003e","brand":"EMPRA \/ MENS","offers":[{"title":"Black \/ S","offer_id":57411461939582,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":57411461972350,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":57411462005118,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":57411462037886,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/3059\/5454\/files\/Screenshot2026-05-1411.10.28AM.png?v=1778755522"},{"product_id":"wrong-friends-akron-t-shirt","title":"Wrong Friends Akron T-Shirt","description":"The Wrong Friends Akron T-Shirt delivers understated graphic storytelling with a premium cotton construction. Clean lines and a relaxed fit make it a versatile layering piece or standalone statement. Designed for the modern man who values quality basics with subtle character. 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Easy to mix, easy to layer, and strong enough to stand on its own.\u003c\/span\u003e\u003c\/p\u003e","brand":"EMPRA \/ MENS","offers":[{"title":"Black \/ XS","offer_id":57411694985598,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ S","offer_id":57411695018366,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":57411695051134,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":57411695083902,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":57411695116670,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ XS","offer_id":57411695149438,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ S","offer_id":57411695182206,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ M","offer_id":57411695214974,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ L","offer_id":57411695247742,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ XL","offer_id":57411695280510,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ XS","offer_id":57411695313278,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ S","offer_id":57411695346046,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ M","offer_id":57411695378814,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ L","offer_id":57411695411582,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ XL","offer_id":57411695444350,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/3059\/5454\/files\/Screenshot2026-05-1411.17.58AM.png?v=1778757105"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0936\/3059\/5454\/collections\/Screenshot_2026-05-14_11.19.18_AM.png?v=1778754503","url":"https:\/\/emprauk.com\/collections\/wrong-friends.oembed","provider":"EMPRA UK Menswear Limited","version":"1.0","type":"link"}