Psycho Bunny

In 2005, Godley founded men's contemporary label Psycho Bunny with friend and business partner Robert Goldman. Handmade from English silk, Psycho Bunny neckwear features everything from tiny spades to Donnie Darko-style rabbit skulls, the latter inspiring the label's name. Godley once stated: "When I showed that tie to a buyer, she said, look at the psycho bunny! The name stuck". Since the initial launch of the Psycho Bunny neckwear collection, the brand has expanded into multiple categories including polo shirts and t-shirts, bottoms, cashmere scarves and socks, and most recently a golf collection.