Weekend Offender

Founded in 2004, Weekend Offender was the brainchild of entrepreneurs Sam Jones and Rhydian Powell, originating just outside Cardiff, Wales. They envisioned a clothing brand that truly resonated with the younger generation, initially targeting men from their teens to late 20s.

From its inception, Weekend Offender aimed to create clothing modelled after its customers – no-nonsense, functional and stylish pieces ideal for pubs, clubs and football matches. It quickly became the go-to brand for lads who wanted to stand out. The brand's name spread organically through word of mouth, capturing the attention of its target audience.